We did it! We're over 75% funded and we're going to production!
Whether you pre-ordered or shared House of Stone with your networks, I can't thank you enough for your support. It's hard to believe that just a couple of years ago I was anxious to tell people this was my dream and now my very first collection is being produced in New York City.
This wouldn't have been possible without you all and I hope you'll stay along for the ride as it is just beginning. Now the real work begins of raising our brand visibility and growing House of Stone into the lifestyle brand I've envisioned.
So what's next?
- Pop-ups around Atlanta to start, and then pop-ups around the southeast and greater U.S.
- Polling customers and our House of Stone community, sourcing materials and developing our next drop (we've already got some pieces planned!)
- Increasing our online presence (influencer partnerships, Google ads, blogs, features, etc.)
- Styling the collection on more bodies on our website and social media.
While we're in production these next few weeks, we'll be finalizing plans for our in-person launch in Atlanta this summer. I can't wait to see you all in real life and welcome others to the House of Stone community!