Thanks for following our launch! I wanted to give you all a quick update, FAQ style.
What have you been up to in 2022? In the last eight months, things have started ramping up. I found a talented and experienced pattern maker to help bring my designs to life. We've produced our first samples. And we just completed our first look book shoot!
So, what's in the first collection? Four versatile pieces designed to work together like a capsule collection and be incorporated into your existing wardrobe for years to come.
What are they? With names inspired by my mom and three sisters, each of these pieces, I believe, are the foundation to a confidence-boosting collection of looks.
The Kate Button-Down: an open collar button-down blouse
The Lindsay Bodysuit: a two-way flutter sleeve bodysuit
The Louise Skirt: a draped faux wrap skirt
The Kendall Pants: a dreamy pair of convertible dress pants
When can we order the first collection? This fall, we'll be meeting with small-batch manufacturers in the U.S. to determine the production schedule for our launch. We will open a pre-order window in early 2023, and after all pre-orders have been collected during that brief window, we will begin the manufacturing process. Typically, you will receive your order in 6-8 weeks.
Why does it take so long? As a start-up brand, we're trying to stay savvy and keep a small footprint. That means waiting to launch our first collection until we've generated the support needed for production. That support comes from you, our first customers. Your pre-orders are essentially backing our launch and allowing us to build the House of Stone brand (how exciting!). Pre-ordering also allows us to make sure we aren't overproducing clothing that adds to the environmental burden of the fashion industry.
It's been amazing to see this collection on actual people during fittings. I'm excited to share these clothes with the world and I hope you all love them as much as I do.
The best way to make sure you don't miss a thing is to follow us on social media and make sure you join the waiting list for your favorite pieces!